The Nation’s Flagship Event on Memorial Day Weekend 

Dallas (May 1, 2023) – Carry The Load, a non-profit that provides active ways to connect  Americans to the sacrifices of our military, veterans, first responders, and their families, will host  its 12th Annual Dallas Memorial March on Memorial Day weekend at Reverchon Park in Dallas. The event starts on Sunday, May 28 at 12:00 PM and continues through the night until Monday,  May 29 at 1:30 PM. It is a culmination of a 20,000-mile National Relay that covers 48 states in  32 days as a part of Carry The Load’s Memorial May Awareness Program.  

The Dallas Memorial March is Carry The Load’s flagship event that takes place on Memorial  Day weekend. It is a two-day embodiment of Carry The Load’s values and mission to celebrate  our heroes, remember the fallen, and educate communities on how to respectfully observe  Memorial Day. It features inspirational speeches, stories of fallen heroes, flag ceremonies,  walking route, storyboard procession, live music, Carry The Flag Kids Zone, and more. 

“Memorial Day is not just for those who have served or who have lost loved ones in service, it’s  for all of us to unite and honor the sacrifices made for our freedom,” says Stephen Holley, co founder, president and CEO of Carry The Load and Veteran U.S. Navy SEAL. “We invite  everyone to join us, walk alongside us, and pay tribute to those who have given the ultimate  sacrifice.” 

In addition to providing emotional healing, Carry The Load raises much needed funds to assist  with the many challenges facing our military, veterans, first responders and their families. “Our  goal this Memorial May is to raise $2.25 million through peer-to-peer fundraising,” says Holley. 

“We want to extend a heartfelt thank you to our fundraising teams and corporate partners for  their unwavering support and generous contributions,” says Holley. “We continue to honor our  fallen service members and further our mission to restore the true meaning of Memorial Day because of the tremendous people who show they care.” 

Sponsors of the 2023 Dallas Memorial March include Andrews Distributing; Bandera Ventures;  Builders FirstSource; Coors Light; Energy Transfer; Frito-Lay (PepsiCo); Henry Schein, Inc.;  Hillwood; JCPenney; JPMorgan Chase; KLTY; Peinado Construction; Turner Construction  Company; USAA; WFAA; Wiley X; and Wyndham Hotels & Resorts. Many other corporate  partners and their employees will be onsite at the Dallas Memorial March to show their support. 

The Dallas Memorial March is a family-friendly event for people from all walks of life.  Registration is complimentary and encouraged at http://www.carrytheload.org/Memorial-May. 

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ABOUT CARRY THE LOAD 

Carry The Load is a 501(c)3 nonprofit organization with a mission to provide active ways to  connect Americans to the sacrifices made by our military, veterans, first responders, and their  families. In 2011, Veteran U.S. Navy SEALs Stephen Holley and Clint Bruce completed a 20-

hour, 11-minute Memorial March around White Rock Lake in Dallas. They marched to remind  the nation about the true meaning of the sacrifices made for our freedom. More than a decade  later, Carry The Load is a nationwide movement that honors our nation’s heroes and makes  Memorial Day matter again. For more, visit www.carrytheload.org or  

www.carrytheload.org/media-resources.