About

  • Our Story
    A few years ago, former Navy SEAL and war veteran Clint Bruce sat at a barbecue on Memorial Day. As he thought about his friends he lost in combat, he couldn’t help but notice that the people around him had a very different view of what Memorial Day meant. To some it was a party. To others, a day off of work. Not knowing what else to do, Clint came up with a way to honor his fallen brethren, and share in the pain that they went through to give us our freedom. He decided to do what he did most when he was protecting our country along side the buddies he lost. Clint strapped on his pack and began walking, all the while thinking about the guys that sacrificed for him, and for you. As he walked, he encountered another veteran, an older gentleman who knew exactly why, and exactly what Bruce was doing without either of them speaking a word. With understanding and wisdom the man simply said, “Son, who are you carrying?” And with those five words, Carry The Load was born. Since then, it has been Clint Bruce’s and fellow Navy SEAL veteran Stephen Holley’s tireless mission to restore the true meaning of Memorial Day, and connect Americans to the sacrifices of our military, law enforcement, firefighters and rescue personnel.Get involved and show your support through participation, donating to the cause, or volunteering at a Carry The Load event. We realize that you may never walk a mile in one of our nation’s heroes’ shoes, but you do have the opportunity to walk along side them to honor what they’ve done.

  • Our Vision
    To restore the true meaning of Memorial Day by connecting Americans to the sacrifices of our military, law enforcement, firefighters and rescue personnel.
  • Our Mission
    Carry The Load programs provide an interactive way for Americans to remember, honor and celebrate Memorial Day in dedication to those who sacrifice for us daily. Funds raised during Memorial May programs allow Carry The Load to grow its vision and execute its mission, as well as provide existing nonprofit partners with valuable visibility, resources, and meaningful connections.

The Team

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Clint Bruce

Co-Founder & Former Navy SEAL
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Stephen Holley

Co-Founder & Former Navy SEAL
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Coleman Ruiz

Board Member & Former Navy SEAL
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